A bold, high-impact hero for a modern fashion brand
Wearhouse is a conceptual landing page created to explore strong art direction and high-contrast editorial design for a fashion e-commerce brand.
The goal was to craft a visually striking hero section that immediately draws users into the brand’s identity — confident, contemporary, and style-driven.
This concept focuses on typography, visual hierarchy, and product storytelling, creating a landing experience that feels premium and conversion-ready.
Fashion landing pages often rely heavily on photography but struggle with:
My objective was to design a hero that feels like a magazine cover, while functioning as a high-performing e-commerce introduction.
Using oversized, condensed headline typography (“EXPLORE YOUR STYLE”), the design creates a commanding presence and sets an instantly recognizable tone for the brand.
The composition pushes:
This ensures the user always knows where to look and what to do.
The central model image is edited to emphasize:
The hero photo becomes the core identity of the page.
Though static in this concept, the layout is intentionally built for potential motion:
These elements add depth and elevate user engagement.
The hero supports typical shopping journeys with:
The structure balances aesthetics with usability.
A clean, editorial-inspired hero section that:
This concept demonstrates how minimalism, typography, and art direction can elevate a digital fashion experience.
Figma · UI Design · Landing Page · E-commerce · Art Direction · Prototype